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Holliday is the Creative Director & Co-Founder of XR Art Studio and DeployVR in Carlsbad, CA. She teaches video game design, film/vfx, and graphic design at the Digital Media Academy.


She enjoys pushing the boundaries of creativity and technology to create ground-breaking experiential art. She is focused on the future of art and innovation, including the NFT art arena.




Holliday has been working as an Art Director and 3D Animator in video games, interactive media, and extended reality for 20+ years.


Her specialties are creative direction, UI/UX design, 3D modeling & animation, and interaction design for custom virtual reality and augmented reality apps.


"California-based artist and game designer Holliday Horton is using virtual and augmented reality to delve into both geographical and emotional landscapes. With a variety of creative styles and tech, Holliday exposes--and then manipulates--our preconceived notions of context and consciousness to create wholly immersive works that range from the playful to the profound."    - SUPERWORLD