Holliday is a extended reality designer who uses VR tools for design and AR for display. She creates art that simulates various levels of consciousness to influence viewers to feel an altered state of immersion.
Holliday received her Bachelor of Arts in Studio Art (Film/Animation) from the University of California, San Diego. She began her career as a Research Artist and Animator at The San Diego Supercomputer Center researching virtual reality displays while working on animated projects for The National Science Foundation, NASA/JPL, General Atomic, and The Reuben H. Fleet Science Center.
She shifted gears into the video game industry, shipping 12+ AAA titles as Lead Artist and Animator for Sony, and as senior shareholder and owner of the video game startup, RedZone - a company purchased by Sony Computer Entertainment America in 2001.
Holliday teaches video game design and graphic design at The Digital Media Academy and has taught VFX, Computer Animation, 3D Film-making, and Color Theory for UCSD Extension and UCSD Teacher Tech. She has also provided private training for large corporations in Hollywood including Panasonic and Sony. She has hired, mentored, and trained over 100 artists throughout her career and lectured and exhibited her art internationally.